

Michelle Arrigoni
tt group awarded by the SDVoE Alliance as “Most Innovative Product of the Year”
In April 2025, during the annual meeting of SDVoE Alliance members held in Lisbon, tt group received the prestigious recognition as “Most Innovative Product of the Year 2025”, an important milestone that confirms the company’s technological excellence and capacity for innovation in the professional audiovisual sector.

What is the SDVoE Alliance
The SDVoE Alliance (Software Defined Video over Ethernet) is an international non-profit organization that brings together leading manufacturers and developers in the professional AV sector, with the goal of promoting and standardizing the transmission of audio and video signals over Ethernet networks.
The mission of the Alliance is to create an ecosystem where video signals are not only “transported” but also defined and managed via software, thus fostering the convergence between the AV and IT worlds. Through research, training, and certification activities, the SDVoE Alliance promotes an open and collaborative technological environment that simplifies the integration of advanced multimedia solutions in various application fields, such as control rooms, corporate spaces, education, healthcare, live events, and digital signage. The ultimate goal is to provide a global and scalable standard for video distribution over Ethernet, ensuring interoperability, flexibility, and continuous innovation.
tt group’s role within the SDVoE Alliance
tt group is an integral part of the SDVoE consortium, initially joining as an Adopting Member, making use of the technologies and products promoted by the Alliance. Over time, thanks to its commitment to research and development, the company achieved the status of Contributing Member, becoming an official collaborator and introducing proprietary solutions developed internally to the market.

A recognition of innovation and collaboration
The award received in Lisbon represents an important acknowledgment for tt group, which distinguished itself with an innovative product developed in close collaboration with NovaStar Technology. The winning solution successfully addresses one of the main challenges in the industry: the perfect transmission of video signals for high-resolution LED walls, ensuring outstanding performance and impeccable visual quality.
On April 28, 2025, the award was presented to Thomas Guillot, CTO of tt group, who successfully engaged the company’s entire Research and Development team in achieving an excellent result, leading to the creation of an innovative and high-potential product.
With this recognition, tt group continues its path of growth and innovation in the AV-over-IP sector, reaffirming its commitment to developing technologies that enhance the quality, efficiency, and flexibility of professional display systems.
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